Sex tech might be new for CES, but on the other side of the Atlantic at German tech show IFA, sex toys have been displayed since 2017. The products will fall under the health and wellness category or be featured at the show's startup wing, and they'll have to demonstrate a level of innovation, the CTA said. But in 2020, that'll likely change, as the Consumer Technology Association, the group that runs the event, has said sex toys will be allowed at the show for the first time.įollowing a controversy at CES earlier this year over the treatment of startup Lora DiCarlo, whose sex tech device had its innovation award revoked and then later returned, the CTA revised its rules about sex tech companies attending the show. Vegas tech bonanza CES could be described using a multitude of words - 'sexy' isn't one of them.
